Exploring Food Supplement and Protein Consumption Patterns among Gym-Goers in Pakistan

Syed Muhammad Fauzan Ali; Areeba Khan; Dr Imran Khan; Dr Nisar  Ahmed; Naureen Hussain; Dr Zulqernain; Dr Tehniat Atique; Muhammad  Attayab

Authors

Syed Muhammad Fauzan Ali Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0000-0003-2627-6112
Areeba Khan Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0002-5154-0413
Dr Imran Khan Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0003-8003-0591
Dr Nisar Ahmed Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0007-2047-4114
Naureen Hussain Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0002-6195-0248
Dr Zulqernain Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0006-0993-0652
Dr Tehniat Atique Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0008-8137-3170
Muhammad Attayab Baqai Institute of Health Management Sciences, Baqai Medical University, Karachi, Pakistan Author https://orcid.org/0009-0008-3777-9448

Keywords:

Protein, supplements, gym, fitness, health and nutrition, societal norms

Abstract

Background of the study: This is qualitative research on the protein intake trend in gym enthusiasts of Pakistan and how it affects fitness performance based on social, economic, and marketing factors. The study illustrates dietary habits, cost-effectiveness, and temporary fitness goals while still focusing on preferring whole foods to supplements because of cost, health concerns, and a perceived lack of quality in the supplements.
Methodology: Regarding dietary preferences and influences, semi-structured, face-to-face interviews were conducted with 30 fitness enthusiasts from Karachi, Hyderabad, Sukkur, Lahore, Faisalabad, and Islamabad.
Results: Participants mainly selected natural proteins like legumes, eggs, and chicken because these are cheaper and culturally acceptable. Social media and fitness communities, such as trainers and peers, effectively determine choices. Fear of illegitimate supplements made this preference even more robust.
Conclusions: It points out the requirement for proper outreach and accurate information on protein intake via social networks and fitness communities. The findings serve as input for trainers, clients, and health experts in promoting healthy eating habits within the fitness industry in Pakistan.

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