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The Theory of Planned Behavior as a Mediator between Electronic Word-of-Mouth and Sustainable Fashion Purchase Intentions: a Pakistani Context

Fahad Ahmed Khan, Abdul Aleem Shah, Syed Muhammad Fauzan Ali, Ariba Khan, Dr Saima Mangi, Suresh Poplani, Mehwish Barkat, Shabnam Firdous, Taimoor Ali (Author)

100-113

31-10-2024

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